2013 OTC Market Report: Your guide to the nonprescription market Innovation, aging adds pep to topical pain Digestive aids keep steady pace Supplements help patients manage dietary challenges Cross-merchandising can boost OTC sales Innovation drives natural health products The drug channel owns about 54% of the total nutritive market, which includes vitamins, minerals, single herbals and nutritional supplements Eye care sees slow and steady gains OTC shelves are swelling with an expanding range of eye lubricants available as drops, ointments, gels and mists More growth for incontinent products The latest marketing strategies attempt to change perceptions by featuring active people, both young and old New Product Update: April 2013 Pharmacy MBA: Create a pharmacy experience your Customers will love To stand out from the rest, build a unique connection First Previous 78 79 80 81 82 Next Last
