The growing importance of pharmacists as OTC advisors Cross-merchandising can boost OTC sales Self-care in a time of transition Innovation drives natural health products The drug channel owns about 54% of the total nutritive market, which includes vitamins, minerals, single herbals and nutritional supplements Eye care sees slow and steady gains OTC shelves are swelling with an expanding range of eye lubricants available as drops, ointments, gels and mists More growth for incontinent products The latest marketing strategies attempt to change perceptions by featuring active people, both young and old Energy sector adds oomph to OTC sales Supplements help patients manage dietary challenges Slow growth for vitamins and minerals In the multivitamin category, growth is driven by gender-specific offerings First aid still in demand First Previous 52 53 54 55 56 Next Last
