NEW PRODUCT: hello vitamin C whitening toothpaste
Hello has launched a new whitening toothpaste that uses vitamin C to neutralize stains. The company says that when used twice a day, it removes 94% of surface stains in three weeks, and it will make teeth up to two shades whiter after six weeks.
The peppermint-flavoured toothpaste contains fluoride and is free from peroxide, parabens, gluten, artificial sweeteners and titanium dioxide. It’s also vegan and cruelty-free.
"We're incredibly excited to introduce one of the first vitamin C-powered whitening toothpastes to Canada,” Salma Kaddouri, integrated marketing communication lead at Colgate Canada, said in a press release. “The hello super mega whitening toothpaste is a game-changer, bringing the magic of this already-popular beauty ingredient to oral care. We’re confident that its unique formula and invigorating peppermint flavour will make it a beloved part of everyone’s daily routine, elevating their teeth whitening experience.”
