NEW PRODUCT: Genestra Brands Magnesium Gummies

Genestra Brands' new Magnesium Gummies contain 150 mg of magnesium citrate. They are vegan and flavoured with berries and vanilla. They also don't contain artificial colours or flavours, and have less than 0.5 g of sugar.

“This format (and great taste) helps keep individuals on track when it comes to taking their magnesium supplement,” Nicola Lyons, senior brand manager of Genestra Brands, said in a press release.

More than one-third of Canadians over 18 don't get the Estimated Average Requirement of magnesium from their food, according to 2012 information from Statistics Canada. 

The mineral helps build bones, create protein, control blood sugar, produce energy and support the heart.