From the magazine

You don’t need a big budget to promote your pharmacy. What you do need is a well-thought-out strategy. In this two-part series, we talk to pharmacists who have found innovative ways to stand out from the competition. Spoiler alert: YOU are your best marketing tool!

Caring for those who have gone through breast cancer treatment in primary care.

Six mostly straightforward ER patients—but Dr. Raj Waghmare realizes finding ‘common ground’ didn’t help one of them.

A review of new launches, new indications, new dosage forms and Health Canada advisories.

Feeling your empathy wane? It’s not your fault. And you can get it back.

A Medscape online survey completed by 1,063 Canadian doctors last year and released this spring found that 67% of Canadian physicians said they don’t have enough time to maintain their close friendships.

Digital communication can make the doctor-patient relationship more fraught.

Expanding scopes of practice for NPs and pharmacists working independently outside of teams is adding to the strain on doctors.