McGill, tech firm launch online H1N1 educational site

The highlight of the new site is a series of streaming videos and audio podcasts featuring physicians from MUHC discussing the latest information on H1N1, from how it is spread to tips on prevention."The most important aspect about battling a virus such as H1N1 is prevention," says Dr. Michael Churchill-Smith, director of international affairs, MUHC. "Nationally only about 1% to 2% of our healthcare dollars goes to prevention. The rest is spent on treatment. Using web communication technologies is one of the most effective ways we can get the most out of that allocated budget".The challenge for the doctors and BlueRush was to cut through all of the noise about H1N1 and present the information in an easy to understand form. "Our goal was to create a site that gives people practical information they can use in every part of their day. We have separate H1N1 prevention videos for home, work and school environments," says Len Smofsky, executive vice president, BlueRush.In addition to the videos, the site offers a series of podcasts that explore the latest developments in the H1N1 battle. The first one discusses the H1N1 vaccination. "With concerns rising, it's essential that Canadians have access to easy to understand, accurate information on all aspects of H1N1," adds Dr. Churchill-Smith.Some of the highlights of the videos:How is H1N1 spread?When to see a doctor?Reducing your risk at workReducing your risk at homeReducing your risk at schoolThe web site and videos can be viewed in its entirety at www.h1n1.btvhealth.com. BlueRush is making this content available to other distribution networks including company websites and media outlets.

McGill, tech firm launch online H1N1 educational site

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