Shoppers Drug Mart expands ad strategyPharmacy and food chain increasing marketing spend and television presence. Health Canada fails to enforce its own rules on pharmaceutical advertisingNew study shows repeated infractions for wide range of drugs over a decade. Video: “Sorta” pharmacist Walter White featured in Super Bowl ad Whoever “cooked” up this commercial should be beaten with a bag of money. Update on CRA probe into incentives Smaller pharmacies appear less likely to declare income, government lawyer notes. FDA releases draft social media guidance for pharma companies The Food and Drug Administration in the U.S. has published draft guidelines on how pharmaceutical companies can use the Internet and social media to promote their products. Shoppers Drug Mart wants Canadians to rediscover Life Drugstore chain launches campaign to help reacquaint consumers with its private label line. Eye-catching fundraiser For Advertising Inquiries Contact: Click for First Previous 1 2
