Marketing Tactics

Call for submissions: We want to hear from you and about you. There could be coffee

Bring some colour to our technician canvas by submitting first-hand accounts of your professional life
Partnership program aims to bring genomics discovery to market

OTTAWA | The federal government has launched a new Genome Canada program designed to move genomics-based solutions from laboratories to the marketplace.
Ottawa Hospital launches employee loyalty and rewards program

OTTAWA | Ackroo, a loyalty and rewards technology and services provider, has partnered with The Ottawa Hospital to launch The Ottawa Hospital Employee Care Program.
Shoppers’ sci-fi email goes viral

A tongue-in-cheek response to a customer’s email request is giving Shoppers Drug Mart a lot of free publicity.
Marketing Basics: Top 10 Marketing "Musts"
NDP MLA under fire for med school credentials

A new NDP MLA was forced to defend a biography because it initially stated she completed medical school at the University of British Columbia.
ONA president to Tim Hudak: Demonizing nurses will backfire

It’s fascinating to see PC Leader Tim Hudak’s choice of words in his attempts to dehumanize Ontario’s registered nurses and other union members.
Seven wines to love from the Golden State

New look to reflect new times at OPA