Marketing Tactics

The chief executive of Britain's National Health Service has criticized Gwyneth Paltrow's lifestyle brand Goop and her new Netflix series, warning it carries "considerable risks to health.''

Goop's wackier health claims, including coffee enemas and vaginal steaming, have drawn the ire of much of the medical community

Ontario announced it will ban the promotion of vaping products in convenience stores and gas stations, a move critics said does not go far enough to protect the health of young people.

Public health faces an uphill battle in any attempt to counter marketing strategies of vaping companies like Juul

The surprise White House announcement could remake the multibillion-dollar vaping industry