NEW PRODUCT: hello unicorn deodorant

Hello has launched its unicorn deodorant, an aluminum-free product made with shea butter, coconut oil and rice wax. The company says it offers clinically proven 24-hour odour protection and is gentle on the skin. It doesn’t contain baking soda, dyes or parabens, and the container is made from 100% recycled material. 

The deodorant joins hello’s existing line of deodorants, mouthwash, toothbrushes, floss, and toothpaste, including a bubble-gum-flavoured unicorn toothpaste for kids. The company says it is “dedicated to making the mundane magical” with its brightly packaged, fanciful products. They’re all Leaping Bunny certified, meaning they’re not tested on animals—or, as its packaging points out, on unicorns.

Read: NEW PRODUCT: ProZema probiotic for eczema and atopic dermatitis